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Engage at Every Stage: An Investigation of Video Activation

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott
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Video Marketing: How To Produce Viral Films And Leverage Facebook, YouTube, Instagram And Twitter To Build A Massive Audience (Content Strategy, Video Marketing, Viral Marketing)
By Entrepreneur Publishing
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Video Marketing Pro: Professional Video Marketing Strategies that Boost Leads, Sales and ROI
By Chris King
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Video Marketing Works... If You Work It!: Leveraging YouTube Videos to Market Your Business and Generate Real Leads!
By Howard N Hale and‎ Sarah Weeks
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