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2015-12-15 - ExchangeWire

APAC Marketers Must Move Away From Vanity Metrics - by Eileen Yu

Established in partnership with CMO Council, the dashboard has been tracking the adoption, traction, and success of digital marketing in key Asia-Pacific countries since 2012. This year’s study was compiled through quantitative surveys with more than 900 marketers across the region, and included marketers from Australia, Korea, China, India, and Singapore.

In this Q&A with ExchangeWire, Miller discusses common pitfalls in marketing efforts and what needs to change to improve the impact and success of campaigns.

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2015-11-26 - Ad Asia Online

CMO’s feel confident on digital future - by Ad Asia Online

The CMO Council which represents chief marketing offers all around the globe, in conjunction with Adobe Systems have completed a major study across the Asia region. Titled ‘APAC Digital Marketing Performance Dashboard’, the study is the result of 23 one-on-one interviews across a number of industries as well 295 online responses from senior marketers.

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2015-10-29 - mUmBRELLA

Survey claims just 1 in 5 Aussie marketers think their agencies are ‘extremely effective’ - by Nic Christensen

Only one in five Australian marketers ranks their agency in the top tier of “extremely effective” on overall performance, according to a new study.

Liz Miller senior vice president of marketing at the CMO Council, who conducted the annual survey across APAC in conjunction with Adobe, told Mumbrella the statistic is a sign of why many marketers are looking to increasingly take keys parts of their marketing services, such as digital, inhouse.

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2015-10-29 - CMO.com - Australia

Australian marketers lead Asia-Pacific in second wave of digital transformation - by Nadia Cameron

According to the fourth annual CMO Council and Adobe Digital Marketing Performance Dashboardreport, one-third of Australian marketers now believe they have embraced a disciplined and progressive approach to digital, adopting new platforms and analytics tools that will continue to propel their digital strategies forward. Nearly one-quarter also claimed to be highly evolved category leaders, up from 14 per cent last year.

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2015-10-29 - AdNews

Australian companies outstrip regional competitors in digital marketing - by Lucy Carroll

Australian marketers dominate their Asia-Pacific competitors in the world of digital communication, according to the latest research from Adobe and the CMO Council.

The study, which included surveys of more 800 marketing execs in countries including Australia, China and Singapore, revealed local companies are overtaking their regional neighbours when it comes to having dedicated digital positions within organisations, with half of all marketers rating their ability to measure the value and return of digital investment very highly.


Read more at http://www.adnews.com.au/news/australian-companies-outstrip-regional-competitors-in-digital-marketing#lhDof4sW8h97OjMI.99

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2014-12-08 - Entrepreneur

4 Ways to Cut Down on the Hidden Costs of Sales - by Chris Harrington

How much does it really cost to close a sale? Sure, there’s the salesperson, the swagger and relentless pursuit of the deal (which all comes at a price). But there’s also a massive opportunity cost most companies overlook. Currently, sales reps spend a large portion of their time doing everything but selling.

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2014-12-04 - Forbes

Five Tips For Marketers In 2015 - by Kimberly A. Whitler

To come up with advice for marketers as we move from 2014 to 2015, I turned to an executive recruiter, a couple of CEOs, The CMO Council, a political campaign insider, and a leadership expert. Below is their perspective on how to make the most of the new year!

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2014-09-24 - The Australian

Australia a skills hub in digital marketing - by

Australia’s marketers are pulling away from other Asia Pacific markets, including Singapore and India, when it comes to the practice of digital marketing, positioning it as a key global marketing centre of excellence.

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2014-09-24 - The Australian

Australia a skills hub in digital marketing - by

Australia's marketers are pulling away from other Asia Pacific markets, including Singapore and India, when it comes to the practice of digital marketing, positioning it as a key global marketing centre of excellence.

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