In light of the rapid growth of digital technologies and the capabilities that digital gives marketers to help them measure performance and understand their customers better than ever before, the Chief Marketing Officer (CMO) Council developed the Digital Marketing Performance Institute (DMPI) as a resource for marketers to access the latest news and research on digital marketing.
With 60 percent of marketers’ time being devoted to digital (Smart Insights) and 71 percent of companies aiming to increase their digital budgets this year (Webbiquity), digital marketing performance measurement and the assessment of new technologies and trends in digital will be key areas of focus for marketers moving forward. And as digital and mobile adoption continue to increase and play greater roles in the consumer’s path to purchase, using these technologies to capture data about customers and analyzing that data to create better experiences will be essential components of an effective marketing strategy.
DMPI is aimed at providing the resources you need to remain current with the challenges and trends shaping the digital marketing landscape. Featuring reports, white papers, news, events, expert insights and best practices from global digital marketing leaders, it is our mission to provide the information you need to stay ahead of the digital curve and strategically plan for what lies ahead.
Through our thought leadership initiatives, you also have the opportunity to be a part of the research we conduct by participating in various surveys and contributing qualitative insights around various topics pertaining to digital. For information on our current research initiatives and to learn how you can get involved, click here.