About Digital Marketing Performance Center
The Digital Marketing Performance Center was created by the Chief Marketing Office (CMO) Council as a resource for marketers to access the latest news and research on digital marketing. Featuring reports, white papers, expert insights and best practices from global digital marketing leaders, DMPC aims to provide the information you need to stay ahead of the digital curve and strategically plan for what lies ahead. More »
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DMPI Leadership Committee
Wisdom Picks From Experts
Senior Vice President, SAP Global Marketing
As the market leader in enterprise application software, SAP applications and services enable approximately 300,000 customers in 190 countries to operate profitably, adapt continuously, and grow sustainably. As the Senior Vice President of SAP Experience, Maggie Fox and her team are responsible for global content production as well as SAP’s digital experience and award-winning brand journalism program. The team is also in its third year of a highly successful company-wide digital transformation of their online customer experience, called One Digital Experience (1DX), Fox is proud of their achievements, but notes they will continue to transform as customer needs evolve.
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FEATURED REPORTS AND STUDIES
This fourth annual study into the state of digital marketing across Asia-Pacific reviews the state of adoption, readiness and maturity of...
This report—completed in partnership with IBM Digital Experience—explores how digital is influencing the way brands attract, ...
The CMO Council partnered with Tealium to lead a targeted outreach effort to engage its members in qualitative and quantitative con...